The Office of Fair Trading says the deals leave shoppers confused and unable to work out the true value of what they are buying. Promotional sales in stores that have an 'end date' which is repeatedly extended are among those targeted.
Masking price rises through promotions will also be banned. Similarly, the practice of baiting – luring customers into stores with cheap products that have extremely limited availability – will also be stopped.
Do we really, really need government to do this for us?
OK, I don't appreciate having my time wasted on a deal with a bunch of charges that aren't up front, and if someone pulls that stunt on me, I'll give them a piece of my mind. I'll also walk out of the shop. Limited time deals? Look, either you like a product at the price or you don't. You have to be a numbskull to not know that shops want you to buy right now rather than next year, but anyone knows that a deal at a price today is likely to be repeated, or replaced with something similar soon after.