Saturday, 19 February 2011

The Cultural Significance of Angry Birds

From The Next Web:-
We knew Angry Birds was popular – it has surpassed 50 million downloads on mobile platforms and recently launched on both PC and Mac. What we didn’t realise is just how much time is spent playing the game worldwide; some 200 million minutes are spent on Angry Birds titles each day.
That's a figure coming from Peter Vesterbacka, the head of Rovio who develop Angry Birds, so obviously can't be verified, but it has been downloaded 50 million times, so maybe 4 minutes per day average is not far from the truth.

But let's put this into TV terms: 200 million minutes per day is the equivalent of a TV show that gets 6 million viewers every day. And I doubt there's a daily show in the US or anywhere else that gets that.

What I'm trying to say is that I think the rest of the media completely underestimates the size of gaming, that it's still considered as something nerds do, while they tell us all about plays which are attended by a couple of thousand people per day.

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