Wednesday, 20 January 2010

Cadbury Takeover - Some Right Emotional Guff

I always like the line from the film Wall Street: "Don't Get Emotional About Stock". It's so true.

But we're seeing it today with Cadbury's takeover by Kraft where people are bringing up the creation of the model village of Bourneville, community awareness and how it's a great British institute being taken over by a "processed cheese maker".

The fact is that Cadbury's today is nothing like it was. It's a large corporation operating around the world. Over many decades it has reduced the number of people in the UK as it is.

But another slightly amusing thing to this foodie is that Cadbury's chocolate is like the processed cheese of chocolate. The chocolate that Kraft currently produces is no worse than what Cadbury's produces (you can exclude Green and Black's which Cadbury also owns).

1 comment:

  1. I'm torn here:

    a) I like Cadbury's Dairy Milk. It's my house chocolate (reason to buy).
    b) A couple of months ago, they started putting "FairTrade" logos on their packets (reason not to buy)
    c) The protectionists are wailing about evil Yanks taking them over (reason to buy, to annoy the protectionists).
    d) They've been taken over by Johnny Foreigner (reason to boycott, just for the heck of it).