I don't see this working out well...

From The BBC

The Advertising Standards Authority (ASA) is extending its remit to cover the online realm.

It means that online marketing and ads will, from 1 March 2011, be subject to the same strict advertising rules as traditional media.

The ASA will also have the power to ban marketing statements on social networks such as Facebook and Twitter.

In simple terms, this means less stuff gets produced in the UK. If you're a UK games site, you now have to comply with ASA regulations. Meanwhile, your foreign competitors can do what they like.

Pity really. I thought that the internet was the way to finally ditch these dinosaurs like the ASA and the BBFC.